AECT Audio Archive

Advergames are becoming a common practice on many organization’s websites. Yet, advergames are not in alignment with many instructional endeavors. However, Aldrich (2005) has called mini-games the “mosquitoes of the educational simulations ecosystem” and argues they may have a big impact on education. If mini-games are to have a significant impact they need to be examined for their potential effect on learning. The advergame traits that could be incorporated into mini-games for e-learning are: short in duration, easy and fast to download, easy to play, and exciting yet challenging.